Founder

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Tatia Adams Fox, Founder and President of The New School of Etiquette based in South Orange, NJ has worked in marketing and entertainment for over 20 years. She knows first hand the importance of making a great first impression. Previously Senior Vice President of Marketing for Warner Music/ADA, Fox led a successful career in marketing and entertainment, holding various leadership roles at Universal Music Group,  Warner Music Group, Rodale Press, Inc. and MTV Networks.

In her role as Vice President for Global Partnerships for ViacomCBS, she oversaw and account managed Nickelodeon theme parks, hotels, resorts and mall entertainment centers in Asia, Europe, Australia and North America.  Mindfully incorporating her real world experience with the New School of Etiquette’s curriculum, Adams Fox provides a unique opportunity for students to benefit from her global experiences in the boardroom to fine dining around the world.

A graduate of Social Mandigo Etiquette School in Savannah, GA as a young adult, Fox has always had an appreciation and respect for proper etiquette and understood the importance of treating people the way you want to be treated. She was taught at an early age that “education is power, but possessing manners opens doors.”

A dedicated mentor, her innate ability to authentically connect while simultaneously challenging and empowering her mentees has created  life long relationships built on trust and mutual respect. She proudly continues to actively support and watch her mentees develop from hopeful high school and college graduates to young, ambitious and grounded executives holding executive positions domestic and globally.

Adams Fox serves on Savannah State University’s Journalism Mass Communications Advisory Board and the College of Business Administration’s Center for the Advancement of Creativity and Entrepreneurship.

She’s a two-time recipient of the Southern Regional Press Institute Career Achievement Award, and was listed among New York City’s top twenty-five under 40 most powerful women in philanthropy, music, fashion, STEM, arts and culture by Black Enterprise.   She’s been featured in Billboard, Essence, Ebony, Vibe, The Tavis Smiley Show, Fox News, NBC and ABC affiliates.

She holds a Master’s degree in Integrated Marketing from Roosevelt University, and dual Bachelor’s degrees in Business Administration and Mass Communication from Savannah State University.  A Certified International Protocol and Business Etiquette Specialist, she is a graduate of The Protocol School of Washington and Harvard University’s Leadership and Management Executive Program.

Combining her corporate experience with her passion for mentoring and helping others achieve their highest potential, she founded The New School of Etiquette in 2011.

For over a decade, Adams Fox and her dedicated team travel the country conducting seminars, lectures and workshops for organizations, corporations and businesses. Her unwavering commitment and drive to provide a fun and effective alternative to “stuffy” etiquette programs continues to fuel her passion for educating impressionable young minds.