Tatia Adams Fox, Founder and President of The New School of Etiquette based in South Orange, NJ has worked in marketing and entertainment for over 20 years. She knows first hand the importance of making a great first impression. Over the years working with upcoming, Platinum and Grammy Award winning artists, it became clear to her that proper etiquette and social decorum were not innate, but learned skills.
Previously Senior Vice President of Marketing for Warner Music/ADA, Fox has led a successful career in marketing, advertising, affiliate sales, brand management, print and T.V., holding various positions at fortune 500 companies, including: Universal Music Group, Motown Records, Warner Music Group, Rodale Press, Inc. and MTV Networks.
As Senior Vice President of Marketing at Warner Music/ADA, and her role of Vice President at Universal Motown, a part of her job involved creating and developing the brand image for new and established artists. From hair, make-up and wardrobe to media training and stage presence, she was responsible for helping create the overall look, as well as the art of interacting authentically with fans and other artists to managers and senior executives.
A graduate of Social Mandigo Etiquette School in Savannah, GA as a young adult, Fox has always had an appreciation and respect for proper etiquette and understood the importance of treating people the way you want to be treated. She was taught at an early age that “education is power, but possessing manners opens doors.” As a mother of two, those beliefs and lessons learned are evident in the upbringing of her two girls.
As a mentor to college students and young professionals, her innate ability to connect on a personal level while simultaneously challenging and empowering her mentees has created life long relationships built on trust and mutual respect. She’s proudly continues to actively support many of her mentees develop from hopeful high school and college graduates to young, ambitious and grounded executives holding executive positions domestic and globally.
She serves on Savannah State University’s Journalism and Mass Communications Advisory Board and the College of Business Administration’s Center for the Advancement of Creativity and Entrepreneurship. As Adjunct Professor, teaching Strategic Writing, Advertising, Public Relations, Project and Crisis Management, her students are exposed to the same private and customized training she provides to seasoned executives, politicians, children of celebrities and young professionals. She serves as guest speaker for various women’s empowerment, leadership, entrepreneurship and youth oriented workshops and organizations.
Fox has earned a list of outstanding credentials during her career, with features in Billboard, Ebony, Essence, Vibe, Sister2Sister, The Tavis Smiley Show, Fox News, and several local NBC and ABC affiliates to name a few. In 2019 and 2011, she was awarded the Southern Regional Press Institute Career Achievement Award, and listed among New York City’s top twenty-five most powerful women in philanthropy, music, fashion, STEM and the arts by Black Enterprise.com.
She holds a Master’s degree in Integrated Marketing from Roosevelt University, and dual Bachelor’s degrees in Journalism and Mass Communications and Business Administration from Savannah State University. Fox also owns and manages a boutique integrated marketing consulting agency, Boopa! Marketing, specializing in strategic and integrated branding campaigns for small businesses and corporate brands.
With over 20 years of integrated marketing and branding and experience, and a strong passion for mentoring children and young adults, she founded The New School of Etiquette in 2011. She is a Certified Corporate Etiquette and International Protocol Consultant and graduate of The Protocol School of Washington, the only accredited protocol and etiquette school of it’s kind. She is a 2014 graduate of Harvard’s Leadership and Management Continuing Education program.
The New School of Etiquette offers weekly and monthly classes in Atlanta, GA and South Orange, NJ. She and her dedicated team also travel the country conducting seminars, lectures and workshops for organizations, corporations and businesses. Her unwavering commitment and drive to provide a fun and effective alternative to “stuffy” etiquette programs continues to fuel her passion for educating impressionable young minds.